The basic logo used corporate-wide. The light version will be used for items that are expected to be white or light in specific departments — food & beverage, housekeeping, reception, some uniforms.
This variation will be used as direct mail — an invitation to a specific event. On this item, the long-range ROI warrants the expense of printing on glossy heavy stock with metallic gold foil.
Alternate layouts are provided for various uses.
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